Modernize for the agentic age

I help organizations modernize for the agentic age: systems, workflows, and measurement that keep up with how the web actually works now.

I work with teams on architecture, automation, analytics, and the integrations that tie them together. Performance, hosting, edge, and security stay on the same path: they keep the stack running when traffic and expectations shift, not as a separate optimization project.

The whole organization needs to modernize, not tune around the edges.

Agents, crawlers, and AI-shaped traffic are changing how sites are consumed and how business gets done. Winning organizations align marketing, architecture, performance, measurement, automation, and governance to stay on top. Now is not the time to rest on laurels.

From 100% CPU to Calm

A concrete fix at the intersection of WordPress, edge configuration, and abusive traffic.

Local business
100% CPU before
90% Traffic was bots

A client's WordPress site was pinned at 100% CPU with no obvious cause. Traffic looked normal on the surface.

Further analysis showed that 90% of all requests were bots. WordPress and Cloudflare configuration updates resolved the issue, and the server went from constantly overloaded to best-in-class performance.

Services

Modernization for the agentic age first: architecture, consent, tags, analytics, SEO, and automation, plus full stack and headless builds, CMS and hosting migrations, and regulated-industry work when that’s what you need. Performance, edge, and resilience stay the delivery layer.

Representative engagements

  • Enterprise CMS (Sitecore, Payload, WordPress). Architecture, development, and optimization for large CMS implementations.
  • High-traffic WordPress. Caching, CDN, and bot mitigation so origins stay stable under load and costs stay predictable.
  • Local businesses. Managed hosting and edge without overbuilding: predictable, hands-off, and cost-effective.
📐

Architecture & platform audits

Honest reviews of CMS, integrations, and how your teams operate: what’s ready for the agentic web, what’s debt, and a practical path forward, before you pour budget into the wrong fixes.

🚚

CMS migrations

Replatforming and content migration with a sane cutover: inventory, URL and redirect strategy, parity checks, and de-risking the move so editors and customers aren’t left in the lurch.

🔄

Workflow automation

Eliminate manual busywork: automated data flows between systems, intelligent notifications, self-healing processes, and integrations that run without constant babysitting.

🍪

CMP & consent

Consent management platforms, cookie strategy, and privacy-first setups that keep marketing and legal aligned, so measurement stays trustworthy without fighting your stack.

🏷️

GTM & tag governance

Google Tag Manager done right: container hygiene, naming and environments, server-side tagging where it matters, with fewer surprises when campaigns and pixels change.

📊

Analytics & measurement

GA4, event models, and reporting that answers real questions, bridging marketing asks with engineering reality so you can steer in the agentic age.

🔎

SEO

Technical and on-page SEO aligned with how search and AI overviews actually work: crawlability, structured data, indexing and canonical strategy, Core Web Vitals, and content architecture that supports discovery; not checklist tricks that fight your stack.

🏗️

Sitecore architecture

Enterprise Sitecore development, architecture planning, and optimization, including resilience under bot and agentic traffic, from someone who has lived in the platform for years.

💻

Full stack & headless development

End-to-end delivery: APIs, services, and headless or decoupled front ends paired with your CMS or data layer, so marketing and engineering can ship without fighting the architecture.

🏥

Healthcare software (HIPAA)

Healthcare applications built with HIPAA-compliant architecture and practices: safeguards for PHI, sensible logging and access controls, and deployments that fit how clinical and ops teams actually work.

WordPress performance

Deep optimization: database tuning, caching layers, plugin audits, and server-level fixes, so you stay fast and in control when traffic patterns change.

🛡️

Security enhancements & abuse prevention

Hardening, WAF and edge rules, and abuse patterns across bots, scrapers, and AI crawlers that drain resources or attack forms and APIs. Rate limits, ASN-level controls, and defenses matched to your risk profile.

☁️

Cloudflare & CDN

Edge caching, WAF configuration, page rules, and Cloudflare Workers so your origin stays healthy under load and you stay in control.

🖥️

Hosting & server optimization

Hosting migrations: plan the move, cut over with minimal downtime, validate DNS and TLS, and tune the new environment. Plus right-sizing, Linux tuning, and infrastructure choices that save money and headaches without overbuilding.

🔍

Performance & technical audits

When speed and stability are the bottleneck: DNS-to-database analysis with prioritized fixes, in context of your broader modernization goals, not vanity scores alone.

Clients

I’ve worked with law firms, healthcare, real estate, nonprofits and foundations, trade associations, publishers, and complex commercial sites, with the same focus on modernization, governance, and delivery.

About

Marcel Gruber, Software Architect & Founder

Marcel Gruber

Software Architect & Founder

I've spent over a decade in web development and infrastructure, building and optimizing systems across WordPress, Sitecore, PHP, and more. Alongside law firms and professional services, I’ve worked with healthcare, real estate, nonprofits, associations, publishers, and household-name brands, with the same bar for modernization, consent and measurement, and practical architecture.

I work as a Sitecore Architect. I have deep experience in .NET, PHP, Next.js, full stack and headless delivery, server administration, and edge computing. I'm the person teams call when the site is down and nobody knows why.

Today the through-line is helping organizations modernize for the agentic age: architecture and audits, CMS and hosting migrations, CMP and GTM, analytics, SEO, automation, HIPAA-aligned healthcare builds when needed, and resilience under new traffic patterns. Performance, security, and edge control are still core: they’re how you ship the strategy, but they sit in service of operating well in a web shaped by agents and AI, not as a substitute for it.

Marcel

Get in Touch

Whether you’re modernizing for the agentic age or need CMS or hosting migrations, full stack or headless development, CMP, GTM, analytics, SEO, architecture, healthcare (HIPAA) work, security, performance, or automation sorted, reach out and we’ll see if I can help.

Or email directly:

Based in Canada. Working with clients worldwide.

Connect on LinkedIn

◆ LEGENDARY ◆

Golden Ticket

Grants access to modernization consulting for the agentic age: architecture, measurement, and delivery.

Future-proofed operations. Performance when it counts.

Speed Boost +500%
Uptime 99.9%
Bot Defense MAX